In late 2009, Peter Thomas, CEO, had an ambition to create the best quality photobooks for the lowest price, making these affordable for all to enjoy. Over the next 12 months, Peter worked night and day researching, testing and putting together a plan to print, produce and deliver the best photobooks available on the market.

Our fresh, dynamic and flexible culture enables us to stand above the rest and produce a truly great product. Our ethos at Photobookshop is to go that extra mile to deliver excellent service, products and quality.

At PhotobookShop we have three core values that make up the PhotobookShop Pledge;

• Serve;
• Protect: and
• Promote

To Serve
Refers to our pledge of service excellence. To constantly provide our customers with great quality products, speedy delivery and to do our best to support you with feedback and advice.

To Protect
Refers to the pledge made by the PhotobookShop team to the environment. That, in the course of operating our business, we will do all that we can to ensure that we minimise the impact that we are having on the environment. PhotobookShop continuously looks at ways of improving our methods of print, production and delivery in keeping with our Protect Pledge.

To Promote
Refers to the pledge that we make to our current and future employees. The core of this pledge is about creating employment and careers, and making leaders. Here at PhotobookShop our pledge to our staff is to provide them with the foundations and knowledge to become independent leaders within and outside of our company.

Written in bold around the office is the quote: "NEAR ENOUGH IS NOT GOOD ENOUGH".

To the PhotobookShop Team, this is a constant reminder of Our Pledge and our commitment to our customers and these values are at the heart of everything we do.

We recommend you register your details for the PhotobookShop. With no sign-up fees, no annual membership fees, and no annoying renewal notices, we promise, joining the PhotobookShop is as easy and painless as checking into your facebook or twitter profile.

In between printing photobooks, calendars, canvases and greeting cards; responding to queries (on facebook, twitter and via email); we are going to bring you an update, otherwise known as a Blog, of what is happening at PhotobookShop.